Simply Be - women's clothing

I feel awful for admitting this, but I was convinced that I would find some terrible bullying comments on the Simply Be YouTube video adverts. But to my shock, and pride, there were none. This evokes a sense of pride and happiness that the women advertising these clothes aren't being tormented or cyber bullied because they aren't typical stick then cucumber diet yoga models, instead representatives of real life every day women. I disappoint myself that I would even expect abuse in the comments section of their YouTube videos it's most likely due to the stigmatism behind the ideology of what's seen as 'beautiful'.

As you can see, their advertisements convey the 'everyday' woman by their actors in everyday situations; 

• meeting friends at the cafe
• cooking dinner
• nattering on the sofa with mates
• going on a night out

This kind of company needs an online presence as well as television advertisements due to the fact that it is advertising a brand that is only available to order. So after watching the advert, you have to proactively engage with the brand and its products by going through a process to receive it. Therefore, after a bit of YouTube exploration, I found that they have videos of 'how to' and 'advice' with their Simply Be stylists employees. As they save money by not having expenditure on stores and storage and staff etc, they should spend more on advertising and marketing.

http://www.youtube.com/user/SimplyBeUK?feature=watch - Simply Be YouTube Channel link

These YouTube videos don't have many likes, comments or views - due to the fact that they aren't known about. I suggest a marketing campaign informing their current and potential clientele of the other services they provide which will inevitably develop their relationship management with their customers - providing a return on their proactive order process.