Think Box Advertising 2012
I've got to say, this is probably my all time favourite advert, ever. 2012 bought us the great London Olympics, The Queen's Jubilee and an array of fashion and films, but nothing could top this fine creation of Think Box Advertising. It has laughter, it has romance, it has empathy, sadness and a dog. It is just pure cute. The concept that a ratty old dog's toy actually has meaning to a dog, that humans don't tend to comprehend is such a valuable idea for a short film as this is in essence what it is as opposed to an advert. The video isn't selling you a product, or informing you of a sale or it's new line of wooden pegs, the bottom line is that it is an awareness and promotional piece but I think everyone will enjoy watching it. You wouldn't believe that it was an advertisement by an advertising agency because of the videos content, but that's what makes the difference. It's point is to show you the effect of advertising, and how at Think Box they obviously have an array of creative and magical ideas for advertising at their disposal.
What I think I like the most about this advert is the personality of the dog and the friendship of them. The whole idea that the pair get up to all sorts of naughty together. It's almost nostalgic of our own childhoods with our best friends and the mischievous activities we'd all get up to in our summer holidays - except it's a dog, with his favourite stuffed toy. I was never an animal person until my parents bought a dog home the summer of 2011, when I fell in love with the toy poodle/border terrier cross puppy!
My little treasure Tinkerbell
I think adverts that involve animals and small children will always inspire affection and empathy in a person. It tugs on our heart strings and the nurturing side of our minds - an effective way to inspire irrational thinking which in turn will more likely grab the viewers attention and get them to act or respond to your advert the way you want. Any advert with an animal in, I'm more likely to watch as opposed to channel flick to find something to watch for the next 5 minutes of the advertising slot. It's a known fact that animals and young children are just hilarious and are always going to be way more popular on television and now social websites too such as YouTube than other thing we can record to produce a humourous 30 second video. Take this for example. The next 3 videos are my all time favourite watches on YouTube. In any awkward situation I will spring these up on my smartphone to inspire a light bit of humour.
The Ultimate Dog Tease
Myotonic Goats
Tickling Slow Loris
Ah, I cried with laughter watching these videos. I hope that they will now inspire you when you next encounter an awkward situation. But returning to topic, the Harvey and Rabbit advertisement really shows you how advertising can be a form of art as well as marketing. It's a creative piece evoking all sorts of emotions inside a person - which is effectively what art does. It's pieces like that which makes me proud to be a marketing and advertising graduate.
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