BE MORE DOG
As you know from my previous posts, I am a dog woman. I love dogs. So you can picture my elation when I discover O2's latest campaign is based on the great canine creatures!
But to my dismay, they began the campaign with a cat. A cat. "Be more dog" with a cat. At first, I wasn't a fan, I don't like cats, cats don't like me - it's a mutual understanding - a hate hate relationship. But then I saw the real reason why they chose a cat to star in the add - because dogs are amazing and cats should clearly be more like dogs because then that would make them better too! How it relates to a mobile network company, I have yet to figure that out. Watch the identity crisis here;
I like this advertising campaign, it's creative and weird - a bit like me. The tagline 'be more dog' denotes that you should act without thinking, be bold, be brave, be stupid, be dog like, not in the sense of pooing on your kitchen floor or licking your privates, but in the sense of irrationality rather than cat like laziness. Today I saw a television advert of someone blowing a hair dryer into a dogs face and the dog was trying to bite the air. Unfortunately, I can't find it online to share it with you, so watch out for it on TV because it's a funny one. If you have a dog, try it. They all do it, it's comical! My dog acts like she's on a photo shoot when I do it to her! I'm hoping that with this 'be more dog' campaign, I'm going to see a lot more quick quirky video footage of doggies doing silly things.
Talented pooch
Tell me what cat do you know that can do tricks like these?
These adverts don't make me want to go out and be on O2, but it does enhance the company's likability. To me, it's always been a great brand and respected too. Now I love it a little more, as now we have the same interests in dogs. woof.
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