"Roll-O-Phobia"

"Crap advert" 

"I hate this advert"

"Doesn't make sense"

"Quick! Change the channel"

These are just a handful of quotes from my housemates describing the torture of the new Andrex television advert. Watch it here, as long as you're not pregnant, have heart problems or easily distressed by annoying rubbish adverts;

I know, it's come as a surprise to you, because we know how I love dogs.. and this is a dog advert. But my gosh, even my love for the canine critters cannot stop the hatred for this ad! It's just so, stupid. The narrator of the advert, her voice is so mono-tonal and boring! I understand she's meant to sound serious as the irony of the advert is of a phobia of used bog rolls. But deary me, even she sounds like she hates the advert too. The concept of the ad - the whole roll-o-phobia idea - is creative and someone got paid a lot to think of it, but it's not been executed well. Andrex adverts are usually cute and sweet with all the little pups running round with toilet roll, but this is grey. Grey - stuck in the middle of white and black - undefinable, lost and miserable. Grey isn't a favourite colour of anyone.  

The original cutesy adverts of Andrex

Andrex, if you're reading, please revert back to what you know. Don't venture out into the grey unknown to dismal boring adverts! Keep toilet roll fun and cute because that's exactly what it's not! The whole Roll-O-Phobia makes us think of sitting on the toilet and the crisis of sitting and acting before planning and researching the toilet roll scenario and then had to either shout for help or quietly pull your pants up half way and locate some roll (we've all done it). So let's think of puppies in word association with roll - not the haunting idea of roll-o-phobia!